ARIEL WASHING POWDER Procter & Gamble launched Ariel washing powder into South Africa, by breaking the Guinness World Record for “Most number of people hand washing clothes simultaneously at a single location”. We were tasked to create a 60 sec commercial out of the event that saw 1009 people achieving the record. To capture this we had a total of 6 High Definition cameras, a steadycam and a crane. Filmed and edited within 48hrs, we delivered on time for a block out broadcast on all national TV channels to generate PR around the event.


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